Famed perfumier Frederic Malle, is a name synonymous with impeccable taste . It seems only fitting then, that his new West Village boutique resonates with the brand's coveted ethos.
Malle set out to find an architect who shared his understanding of the 'idiosyncratic nature of New York's West Village' ideally working within a relatively small firm, to enable a one-on-one creative engagement on a smaller, more intimate scale.
After deciding on Architect Steven Holl, Malle gave Holl carte blanche, with his only requirements being "the presence of the portraits of the celebrated perfumers, refrigerated cabinets to store our perfumes, the existence of smelling devices to allow the clients to truly discover each composition...and comfort".
From the outset, the boutique is starkly futuristic in contrast to the 'brownstone-lined' Greenwich Avenue. The silver-accented interior, the walnut wood paneled floors that run across the 400 square-foot space, the semi-circular shelving and the porous aluminum foam walls and ceilings, all aid to create an unconventional sense of calm. The space is finished with an intuitive lighting system (designed by Herve Descottes) which dims and auto-adjusts depending on the time of day.